Brookfield
Partnering with one of the world’s largest alternative asset management brands to design + build strategic communications
CASE STUDY / BROOKFIELDWhat began as a refresh to their marquee communications platform (Brookfield.com) lead to a years-long brand and business strategy and advisory role. Our work included analysis of the Internal communications team’s capabilities and processes, their key objectives and expected outputs. To date, we have built a robust practice to discover and improve efficiencies, bolster talent, and communicate and execute internal processes. With our consultation, Brookfield’s design team moved from on-call designers to strategic partners with a seat at the table for many initiatives.
Services
Business Strategy
Branding + Brand Management
Digital Experience Design
WEBSITEWhen Brookfield Asset Management makes a move, it can move a market. However, shareholder value alone cannot carry such a large organization on its own—the brand’s opacity led to significant misrepresentation in the press.
Together with Brookfield leadership, we strategized, ideated, and designed a centralized corporate website that broadcasts the brand’s critical share of voice, showcases value and activity to the marketplace, exceeds investor audience requirements, and supports HR initiatives.
Applied Services
Digital Strategy + Consultancy
Ux/UI
Information Design
Development Guidance
Ongoing Advisory
TEAM EDUCATIONA unique component of our work with Brookfield is our partnership with their design communications team. Our external point of view and years of experience allowed us to build and strengthen the internal team. Processes were improved, and, most importantly, we provided educational and mentoring services that allowed the designers to identify, hone, and own the deeper impact they serve for the organization.
Applied Services
Team + Systems Consultancy
In-Service Education Design
Leadership Coaching
BRAND EXTENSION + EVOLUTIONBeyond improving process, we also worked with the internal design communications team to design more striking outputs. From Investor Relations Conference materials to internal Employee Group branding exercises, our work impacted internal and external audiences with a modernized, forward-facing, and open brand aesthetic.
Applied Services
Creative Direction
Brand Extension Design
WRAP UPThe site launch was met with enthusiasm across the organization — and opened the door to an extended engagement that grew well beyond its original scope. Over the course of the partnership, Brookfield's internal communications team transformed from reactive production artists into strategic partners with a seat at the table. The measure of that success: when the time came to transition key responsibilities back to the internal team, the infrastructure and capabilities we built together made it seamless — which was always the goal.
Additional credit: Armchair and Mark Ramel for work shown in this case study.