Celosia
Creating a brand identity to embody an intelligence-driven approach to biotherapeutic investment.
CASE STUDY / CELOSIACelosia Ventures was founded by physician-entrepreneurs who concluded that it was time to use their vast experience, analytical prowess and know-how to take a wisened approach to biotech investing and advisory.
They came to is + at with an apt starting point in the name “Celosia.” The celosia flower blooms around the world, serving as an elegant metaphor for designing the new company’s identity.
Services
Brand Visual Identity
Content + Positioning
Website
Business Collateral + Templates
The celosia flower connects the company founders’ homes and origin stories, and the intersectionality of the flora tells a deeper story. According to Victorian floriography, the celosia’s form of bright, structured flowers represent boldness and courage. To inspire people to perform courageous feats was to present them with a bouquet of celosia flowers.
There is deeper meaning still in the flower’s cerebral-shaped plumage. This symbol suggests organic humanity and the wisdom of the partners’ analytical and experience-driven model.
Breathing both beautiful and practical life into the metaphor was our goal.
Brand VISUAL IDENTITY
EARLY CONCEPT RENDERINGS
As a way to deepen the meaning of the mark and highlight Celosia’s people–ideas–strategy approach to investing, the logo is constructed in three parts, that, once combined, revealed other shapes and colors, not visible when the parts are seen alone.
Assigning meaning to each color added further depth to the identity, allowing for avatars, representing team members, to be constructed based on the make-up of their background and expertise. Each is a unique composition; together they make up a singular whole.
BRAND COLOR + MEANING
TEAM AVATARSAn extension of the brand, the Celosia visual idenity was built on sound design principles of composition, balance, and aesthetic. The meaningful color choices, grid, and typography anchor all decisions to produce a disciplined, smart, clean, and universally approachable brand.
Brand VISUAL IDENTITY
WRAP-UP Celosia Ventures is growing into full bloom – several brilliant biotech companies have joined their portfolio to-date, and their work is yielding truly impressive results.
As the firm states, “valuable therapeutics require more than capital.” They are expanding upon their vision by degrees, growing companies that work to return health the lives of patients.