OVERCOMING THE THREE POINTS OF FAILURE There are well-documented, historic points of failure that lead to participant drop-off, data loss, and the eventual inability to demonstrate efficacy. Branding is the differentiator for many issues across each of these critical points in clinical trial design and execution.
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              